Strategy Funnel Intro

Different strategies serve different purposes, but each is equally important for your marketing efforts. – Let’s start with your Business Strategy

Strategies are a great way to stay focused and help you stay on track with your business. We organize a Strategy Funnel to better prepare for an effective overall marketing plan. The first strategy in line is the Business Strategy.

Strategy Funnel

The strategy funnel helps us understand the importance of each strategy and how each strategy aligns with each other. The strategies we prepare for successful marketing are:

• BUSINESS STRATEGY
• AUDIENCE STRATEGY
• MARKETING STRATEGY
• SOCIAL MEDIA STRATEGY
• CONTENT STRATEGY

Business Strategy

The business strategy, at the top of the funnel, is the quick overview of your business, its goals, and foresight of where it is going.

Mission Statement and Vision Statement

Finding your mission statement will help remind you of your why and offer motivation to you and your team as you move through the journey of being a business owner. Your vision will offer the guidance of where your business is going and your ultimate purpose of existing as a business.

Objectives

Your objectives are your goals and priorities of your business. What exactly are you trying to achieve, or want to achieve? What are you working towards? Your objectives will be your guiding points as you continue through the other strategies.

Finding Value

You’ve set your objectives, but WHY are those your objectives? That is the value of your objectives, in relation to your business.

What’s Your Pitch?

Your elevator pitch is a quick conversation starter about your business, to help you entice the conversation to focus on your business. You never know who you will be stuck next to and your pitch will help break through a great conversation starter.

DOWNLOAD YOUR WORKSHEET: